first step

GLOBAL FOCUS GROUPS

  • Treviso
    Italy

  • Park City
    Utah - U.S.

  • Mittersill
    Austria

For a deeper understanding of what the female market was missing and what women were looking for, we asked them directly. W2W started its path by gathering together two groups of women: one in Europe and the other in North America. These women come from different environments and have diverse backgrounds and interests but share a common passion: skiing and the mountains. One thing we learned in order to be successful is that we need to address the mind AND the heart with our solutions.

Intensive and detailed research and analysis gave us a better understanding of women’s needs and wants.
  • The Mind
  • The Heart
  • Performances
second step

ANALYSIS

Through these on-going intensive workshops with diverse groups of women, supplemented with market trends analysis, surveys, athlete summits, product testing and scientific on-snow research, we continue to discover what is wanted and missing from women’s equipment and communications. We partnered with the University of Verona and conducted biomechanical research that was focused on the basic anatomical position of women on their skis. Based on our findings we challenged, and will continue to challenge, our product development teams to specifically design and build authentic and relevant products for women.

third step

THE APPROACH

FOURTH STEP

Understand the NEEDS and find SOLUTIONS

WARMTH
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    HEATING SYSTEM

    A full integration of the heating system insidethe liner. A perfect solution for the end consumer. Power button to set 3 different heating levels. USB charger. Bluetooth from the App.

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    CELLIANT

    Celliant Heat is powered by 13 thermoreactive minerals that convert body heat into Infrared energy. Infrared penetrates deep into the tissue to increase circulation, oxygen and blood flow. This results in improved performance, thermal regulation and faster recovery

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    MERINO LINER

    The liner of the Cochise and Ten.2 woman models is extremely warm and comfortable thanks to the use of the Merino wool. Warming when cold, cooling when hot.

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BENEFITS

Longer days on snow
Better experience

COMFORT
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    C.A.S. SOFTER LINER

    Woman dedicated C.A.S. liner material (softer for more comfort) without fit changes.

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    LIGHTER COMPONENTS

    Titanal, fiberglass and Carbon are combined to create the performing ski that you can trust on all snow conditions, taking you to the next level of excitement and fun.

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    Women C.A.S. Cuff Adapt

    For the first time in 8 minutes you can heat up and adapt the cuff of your boot to the shape of your leg to increase or reduce the volume as much as needed. It cools down in 3 mins which means you have perfectly customized boots in only 11 minutes.

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BENEFITS

NO MORE PAIN
MORE FUN

CUSTOMISATION
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    THERMOFORMING CUFF ADAPTER

    C.A.S. THERMOFORMING CARBON SYSTEM A thermal cover activated by carbon fibre resistors which heats the cuff and liner. Once the set temperature has been reached, the material easily adapts to the shape of the leg.

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    Women C.A.S. Cuff Adapt

    New structure and construction of the upper part of the liner to ensure perfect adaptation to the female calf.

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BENEFITS

BETTER POSITION ON SKIS
SAFER EXPERIENCE

LIGHTNESS
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    LIGHT WOODCORE

    A Poplar-bleech woodcore was chosen for these skis to allow them to be 150 gr lighter than unisex version and still be flexible and stable.

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    CONSTRUCTION

    Construction: WSD reduces weight without sacrificing performance. Uni-Directional carbon layer integrated into a light sandwich construction to ensure lightness, stability, smooth flex and torsional rigidity.

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BENEFITS

Easy to carry
Effortless skiing

PERFORMANCE
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    WOMAN NATURAL STANCE

    Tecnica BLizzard, in order to find the perfect woman natural stance, carried out a research with Cerism University Research Center. The results gave us the way to find the perfect Woman Natural Stance

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    CARBON FLIPCORE WSD (FR)

    Carbon Flipcore W.S.D. (Woman Specific Design) offers the perfect blend of lightweight and performance. CARBON FLIPCORE WSD Unidirectional carbon frame Sidewall

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    QUATTRO TECHNOLOGY (PISTE)

    QUATTRO TECHNOLOGY IQ SW Construction Sidewall

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BENEFITS

More confidence
stability
precision
edge grip

PLAYFULNESS
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    SIDECUT SHAPE

    W.S.D. Shape concept: traditional wide frontside sidecut with effortless radius(14-15m @166cm). Forward mounting position for an easy turn initiation.

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    ROCKER FRONT

    W.S.D. rocker profile: specifically designed to provide forgiveness on frontside and flotation on backside.

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    Women Specific Mounting

    Position : in all our Alight skis collection the mounting position is 5mm forward to deliver the right ease of use and performance level.

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BENEFITS

Easy to turn
forgiveness