Women to Women is a global Blizzard Tecnica initiative with the mission to specifically design authentic women’s products that will take all committed and passionate skiers, regardless of ability, to new levels of confidence, excitement and freedom. We are dedicated to engaging, empowering and educating the women’s skiing community by sharing experiences and celebrating our passion for the sport.
Women understand what they want but also have an open mind to new ideas and directions that will improve, elevate and expand their horizons. It is a constant act to balance emotion with reason; performance with style, to find the best solutions that will embrace and satisfy both wants and needs.
This is the idea behind the Women to Women project: to bring women together who share the same passion but come from different lifestyles, to compare ideas about mountain life, colors, trends, and product needs.
Through intensive workshops, athlete summits, product testing and scientific on-snow research, we continuously challenge our product development teams to specifically design and build relevant women’s products addressing those wants and needs.
Through innovative technology and engineering, issues such as warmth, comfort, customization and performance are solved for in the boot collection while the need for lightness, performance and playfulness are addressed in the ski collection.
There is nothing more contagious than a group of women together who share the same passion. In our Focus Groups and Athlete Summits we collaborate on a common cause - to specifically design products that will take female skiers to the next level of excitement, con dence and freedom. We strive to establish a connection and create a community of like-minded passionate sports enthusiasts. This community, this family, aims to continue having an open and on-going dialogue to connect products with passion, performance with style. This is our mission.